Creative StitchesKnitwear designers play with more creative stitches giving sweaters exaggerated surface effects.The look can be highly personalized - even one-of-a-kind.Thanks to in-stock programs and no minimums on many yarns, knitwear offers brands tremendous flexibility.Target MarketThe 18+ guy who wants to have fun with fashion.These sweaters can be developed at all price points making them accessible to mainstream consumers.The New CamoGuys love camo prints. The look appeals to a wide market and can be brought through at almost any price point.This season, play with camo prints - re-interpreting them in modern, abstract iterations.Bring in camo prints for activewear and outwear.For a trendier look - go head-to-toe camo.Target MarketAll ages. All price points.This can work for childrenswear too.Modern SportsActivewear looks decidedly unlike sportswear.Garments pull strongly from casualwear.There’s a strong crossover between active sports apparel and casualwear.Fabrics look like casualwear fabrics but are packed with performance properties - moisture management, breatheable, stain resistant, and water repellent.Hardwear - especially for closures - elveates the look.Target MarketThe 35+ guy who wants something that’s trendy, sporty - and can afford to pay a premiium for unique apparel that uses more expensive fabrics.