Everyone was already talking about digitization – but the advent of commercially available AI powered applications has lit a fire under even those who were holding out.
Shein’s rise to a valuation of between $60-90 billion became an industry sensation.
Now everybody wants to be Shein (or at least look like them).
The backbone of Shein’s unique iteration on fast fashion is automation.
That’s convinced a growing number of brands that automating demand planning, product development and an array of other functions is now the way forward – and not only for fast fashion.
But how realistic is it that other brands can replicate Shein’s success – even part of that success?
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