<img src="https://insidefashionlive.net/wp-content/uploads/elementor/thumbs/About-that-Coat-pfls748lkun8asktwqwndaujj1al2n4kwwbng7focg.jpg" title="About-that-Coat" alt="About-that-Coat"> <h3> Insights</h3> <ul> <li>Outerwear has traditionally been seen as an ‘investment piece’. In other words, consumers have wanted something better when choosing a coat - and were willing to pay more for it. That’s good news now as prices are going up and other categories will be facing a challenge as to how to raise prices - without losing their customers.</li> </ul> <h3>Working the Trend</h3> <ul> <li>This season’s best coats take classic silhouettes and then add something extra. They are not way out there - but they have a definite sense of style.</li> <li>Materials can play a key role in creating uniqueness. Interesting surface effects, innovative weaves and new finishes are offering lots of design opportunities.</li> <li>Silhouettes are also important. Look to elegant shapes from</li> <li>Edwardian era high waists, the Hollywood-inspired necklines of the 1950’s, Princess coats from the ‘60s and of course the always popular wrap coats.</li> <li>Speaking of leveling up ... better fit might not be visible on the selling floor or web page, but consumers certainly notice it when they put the garment on. Better fit is a big consumer ‘ask’ and one that smart brands will start to take seriously.</li> </ul>