<img src="https://insidefashionlive.net/wp-content/uploads/elementor/thumbs/Plush-life-faux-fur-q56q9mni4lu59f1aytfxlay8lozfyfxgb7lfpiydq8.jpg" title="Plush-life—faux-fur" alt="Plush-life---faux-fur" loading="lazy" /> <a role="button"> Download the PDF file </a> <h3>Working the Trend</h3><ul><li><strong>A Touch of Luxury</strong><br />There is a strong trend towards consumers wanting more luxurious elements in their lives - part of the ‘fewer but better’ movement.</li><li>One way to bring this in is through using faux fur.</li><li>The new imitation fur materials are so realistic that it can be difficult to tell that it’s not real!</li><li>Faux fur brings a strong element of comfort into garments. It’s warm and cozy - something most consumers crave in the winter months.</li><li>While the focus is on full garments, faux fur can play an important role as trims or even in vests/waistcoasts</li></ul>
