Working the Trend
- Outerwear has traditionally been more of an ‘investment’ since people tend to purchase fewer coats then tops and bottoms.
- Interesting patterns and colors will catch the consumer’s eye – and won’t look like what they already have in their closets.
- Elevate classic plaids by using new color palettes. Give them newness by simply making a few small modifications.
- Mixing materials in one garment for a unique look.
- Appliqués are another opportunity to add a bit of fun to a traditional outwear fabrics.
- Screen printing on plaids or tweeds adds a youthful and fun direction.
