<img src="https://insidefashionlive.net/wp-content/uploads/2020/07/Rain-or-Shine-1024x640.jpg" alt="" srcset="https://insidefashionlive.net/wp-content/uploads/2020/07/Rain-or-Shine-1024x640.jpg 1024w, https://insidefashionlive.net/wp-content/uploads/2020/07/Rain-or-Shine-300x188.jpg 300w, https://insidefashionlive.net/wp-content/uploads/2020/07/Rain-or-Shine-768x480.jpg 768w, https://insidefashionlive.net/wp-content/uploads/2020/07/Rain-or-Shine-750x469.jpg 750w, https://insidefashionlive.net/wp-content/uploads/2020/07/Rain-or-Shine.jpg 1140w" sizes="(max-width: 1024px) 100vw, 1024px" width="1024" height="640"> <h3><strong>Silhouettes</strong></h3> <ul> <li>Classic rain wear - anoraks, two-button over coats, trench coats and swing coats.</li> <li>Silhouettes are modified through embellishment such as patch pockets or color block details.</li> <li>Surfaces are clean so that the focus is on the uniqueness of the fabric.</li> </ul> <h3>New Fabric Development</h3> <ul> <li>The fabric define this trend.</li> <li>Look for very creative interpretation of synthetic fabrics that also have performance properties such as water repellency, breathability, and durability.</li> <li>Cellophane looks - either on their own or layered over other fabrics is key direction.</li> <li>Oil slick effects are important - and add an interesting edge to garments.</li> <li>Foil effects come through, but in colors rather than in traditional gold and silver. Look for dark greens and blues.</li> <li>Matte coatings on cotton canvas is an elegant look, as well as offering water repellency. The cotton backing makes the garment more skin friendly.</li> <li>Glossy surfaces with crinkle effects is eye catching.</li> <li>Quilted effects - with a protective coating is also a new look.</li> </ul> <h3>Target Market</h3> <ul> <li>Women or men who need protection from wet weather, but want to look stylish.</li> <li>The sophisticated materials make these garments unique, but also put them at the mid-to-better price points.</li> </ul>