With its physical stores shuttered during the pandemic, H&M’s stores in Israel were facing tremendous amounts of unsold apparel.
The company decided to open an outlet store as a way to move excess inventory, while maintaining the focus in their stores on full priced merchandise.
The store will open July 1 at the Big fashion complex in Yarka. Discounts will range from 40% to 70% off.
H&M has 21 stores in Israel, all operated by Match Retail Group.
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