Preppy Pop, LLC has entered into an agreement with King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, to develop a line of limited-edition Popeye men’s apparel.
Popeye is one of the most recognized pop-culture icons in the world and part of American culture,” said Ryan Williams, founder and chief preppy officer.
“Preppy Pop infuses Americana style with a subtle pop of fun — a perfect fit for Popeye,” said Jarred Goro, vice president North American licensing.
The officially licensed Preppy Pop x Popeye collection includes limited-edition button-downs and signature polos in 98% cotton with 2% elastane, priced at $55-60 (retail). Shipping will begin in May.
Popeye A Comic Strip Legend
Sailor. Tough guy. Hero. Legend. That’s Popeye. He’s an underdog with bulging forearms, a mean uppercut and a love of canned spinach; he is unassuming, unsophisticated and undeterred by a challenge.
From the minute he walked into the comic strip “Thimble Theatre” and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe.
As the star of his own comics strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture and today remains one of the most recognizable pop culture icons in the world. Popeye celebrated his 90th anniversary in 2019.
Sophisticated Menswear with a Touch of Whimsy
Preppy Pop, LLC is an American lifestyle brand founded in 2019 by former toy and licensing executive, Ryan Williams. The company designs and distributes apparel for the sophisticated geek, infusing classic preppy style with subtle pop culture themes.
Check out the collection at: www.preppypop.com.
