<figure><img src="https://insidefashionlive.net/wp-content/uploads/2020/04/Fantastic-Florals-1-May20.jpg" alt="Fantastic-Florals-1---May20"></figure> <figure><img src="https://insidefashionlive.net/wp-content/uploads/2020/04/Fantastic-Florals-2-May20.jpg" alt="Fantastic-Florals-2---May20"></figure> Previous Next <h3><strong>The Trend</strong></h3> <ul> <li>Long flowing dresses and tunics are elevated through these stunning prints.</li> <li>Garments have fullness. Slim fitting tops and dresses have full sleeves.</li> <li>Fabrics are silky with lots of drape. Satin, polyester or viscose are popular.</li> <li>For resort wear, try light weight cotton fabrics.</li> <li>At the higher end of the market, these florals will come through in jacquards.</li> <li>Experiment with digital printing. This can be brought through even in jersey knits to reach lower price points.</li> </ul> <h3><strong>Market Opportunity</strong></h3> The larger prints are going to get high marks from career professionals and more sophisticated consumers who will embrace florals that don’t look too girlie. <h3><strong>The Prints</strong></h3> <ul> <li>Fine art inspired large florals. Look to the works of the ‘great masters’ for inspiration.</li> <li>Abstract florals with a watercolor effect.</li> <li>Roses and peonies are most popular - so femiinine and romantic without looking too cute.</li> <li>Placement prints - or prints with lots of background showing.</li> <li>Oriental-influenced florals add an exotic look</li> </ul>