<img width="1024" height="641" src="https://insidefashionlive.net/wp-content/uploads/2020/04/TeddyBear-Coats-Apr20-1024x641.jpg" alt="" srcset="https://insidefashionlive.net/wp-content/uploads/2020/04/TeddyBear-Coats-Apr20-1024x641.jpg 1024w, https://insidefashionlive.net/wp-content/uploads/2020/04/TeddyBear-Coats-Apr20-300x188.jpg 300w, https://insidefashionlive.net/wp-content/uploads/2020/04/TeddyBear-Coats-Apr20-768x481.jpg 768w, https://insidefashionlive.net/wp-content/uploads/2020/04/TeddyBear-Coats-Apr20-750x470.jpg 750w, https://insidefashionlive.net/wp-content/uploads/2020/04/TeddyBear-Coats-Apr20.jpg 1140w" sizes="(max-width: 1024px) 100vw, 1024px" /> <h3><strong>Working the Trend</strong></h3><ul><li>This trend touches two key customer wants: “soft” and “cozy” (and cute, too!)</li><li>The top choice for matters is acrylic faux fur.</li><li>Look for yarns that can be knitted to look like fur (Yarns & Colors (China) and Best Shan (Taiwan) offer this).</li><li>Short, plush pile is most popular. Longer and/or curly is more trendy</li><li>Natural colors are most popular and work for the widest market segment.</li><li>Play with bright colors - especially for Juniors and childrenswear.</li><li>If you can’t go full teddy bear - consider adding teddy bear fur to collars, cuffs and hems to catch the trend.</li><li>Elevate the look by using leather trim - a more sophisticated and sporty direction.</li></ul><h3><strong>Market Opportunities</strong></h3><ul><li>The Junior market customer will love this look - and look great in it.</li><li>Career professionals will enjoy this look too. Consider the cut of the coat (Princess style will look good on most customers. So will mid-hip length car coats).</li><li>Interpret the look for different market sectors through the choice of faux fur. Shorter piles in natural shades will appeal to most consumers. Bolder colors or longer/hairy fur will be for that edgy Junior customer.</li></ul>