For years, apparel supply chains have struggled with a basic problem: too much data, but no single view of what is actually happening. Orders sit in spreadsheets, shipments are tracked in separate systems, and suppliers provide updates through emails and calls. The result is constant firefighting.

Digital control towers are designed to fix that. What started as a dashboard to track shipments has evolved into something much more powerful – a system that not only shows what is happening, but helps decide what to do next.

The question isn’t whether or not we need digital control towers. It’s understanding what they can do. What they can’t do. And how to implement them effectively.