Consumers Say They’re Worried. So Why Are They Still Spending?

For the past two years, consumer sentiment surveys in the U.S., Europe, and the UK have painted a gloomy picture. Households say they are worried about inflation, rising costs, job security, and the broader economy. Economists repeatedly warned that this pessimism would eventually lead to a sharp pullback in retail spending.

But that hasn’t happened.

To continue reading, please login

Brands like BYLT and True Classic (r) are defining premium basics

The Rise of the Premium Classic Wardrobe

A focus on quality materials, improved fit and timeless styles is turning everyday menswear into a higher-value market.

The Growing Opportunity in Sensitive-Skin Apparel

A new generation of apparel focuses on reducing friction, managing moisture and eliminating potential irritants.

Why International Brands Keep Misreading Pakistan

Despite rising demand for international brands, growing e-commerce adoption, and a rapidly evolving consumer, outdated assumptions continue to prevent many