H&M collaborates with illustrator Emma Jayne for a colourful wildlife collection for kids.
Featuring vibrant and playful portrayals of lively wildlife, the latest H&M kidswear capsule collection is a summer collaboration with the UK-based illustrator and pattern designer Emma Jayne. The painterly gouache illustrations capture the different characteristics of animals and greenery in a fun and quirky way, and are printed onto a range of children’s clothing, swimwear, accessories and shoes.
From snappy scenes to all-over prints, the eye-catching illustrations by Emma Jayne include tropical birds, tigers and marine life, along with palm trees, fantastic blooms and underwater foliage, on a range of t-shirts, tanks, shorts, dresses, jumpsuits and swimwear.
It comes alive through the summery colour palette of bright green, turquoise and sunset shades such as coral and yellow, soft black, white and a touch of metallics. Tie-up details, drawstring waists, soft ruffles and coordinating separates add to the seasonal feel. Accessories include matching sandals, hats and headbands.
