Why Romania and Bulgaria Could Become Apparel Sourcing Gems
Backed by investment from Italian manufacturers, more brands are looking at Eastern Europe for smaller, high-end orders at affordable prices
In the shifting landscape of global apparel sourcing, Romania and Bulgaria stand out as increasingly attractive destinations for European and international brands. Both countries offer a unique combination of competitive labor costs, skilled craftsmanship, and strategic geographic locations that make them ideal – particularly for sourcing smaller orders of mid to high end garments.
A key advantage both countries have is foreign investment from Italian manufacturers, who bring advanced expertise to the industry that helped to modernize it and raise quality standards.. This is similar to the impact that Italian investment in Turkey has had on that nation’s apparel and textile industry.
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