The industry is staring down two huge challenges: potential (actually, probable) tariffs on a vast range of products - and not just on imports into the U.S. And much stricter sustainability rules - and not only for the EU. Tariffs are getting the most ‘headline’ attention right now on the back of incoming US president Donald Trump vowing to increase existing tariffs and add some new ones. Not only on imports from China. At this time no country is off the radar..