Changing times are being reflected in a change in consumer purchasing choices. Aside from daily necessities such as food and household goods, and a range of protective products (masks, hand sanitiser, etc), categories that are seeing the best sales are entertainment-related products and home office goods. Toys are seeing unseasonably strong sales growth as work-from-home parents look to entertain kids who are now also at home. This has also caused a spike in online entertainment sales. <p style="padding-left: 40px;">• In the week ending March 21, toy sales in the US rose 26 percent (NDP Group).</p> <p style="padding-left: 40px;">• Sales of games and puzzles rose 228 percent, while building sets were up 76 percent.</p> <p style="padding-left: 40px;">• During the week of March 2 to March 9, sales of Sports & Outdoors products jump 236 percent on Amazon in Italy, while rising 36 percent on Amazon in Germany (Sellics).</p> In apparel, consumers spent money on garments that reflected their stay-at-home lifestyle. Intimate apparel also was amongst the top 20 bestsellers in the UK, Germany and the U.S. According to recent data from Klarna, a global payments facilitator used by 7 million shoppers, Gen Z, Gen X and Millennial shoppers are “focusing their e-commerce shopping on clothing, shoes and accessories,” said CEO Sebastian Siemiatkowski. “The data may indicate that shoppers are choosing to buy comfortable items to work from home in as well as workout wear that will get them through several weeks of exercising in their living rooms,” he said in a statement. With e-commerce the only shopping option for most consumers, <em>Inside Fashion</em> took a look at which products were the bestsellers in the 'clothing' category on Amazon during March. <h2>Amazon Bestsellers in March</h2> <h3><strong>US Men's Apparel Purchases</strong></h3> #1 <b>Brand: </b>Levi's <b>Product: </b>Levi's Men's 505 Regular Fit Jeans <b>Price: </b>$35.70 <b>Pcs. Sold </b>(month): 12,393 <b>Revenue </b>(this month): $442,430 #2 <b>Brand: </b>Hanes <b>Product: </b>Ecosmart Fleece Sweatshirt <b>Price: </b>$19.07 <b>Pcs. Sold </b>(month): 15,750 <b>Revenue </b>(this month): $300,353 #4 <b>Brand: </b>Hanes <b>Product: </b>Pullover Ecosmart Fleece Hooded Sweatshirt <b>Price: </b>$28.33 <b>Pcs. Sold </b>(month): 8,864 <b>Revenue </b>(this month): $251,117 #5 <b>Brand: </b>Carhartt <b>Product: </b>Workwear Pocket Short Sleeve T-Shirt (Regular and Big & Tall Sizes) <b>Price: </b>$16.99 <b>Pcs. Sold </b>(month): 13,863 <b>Revenue </b>(this month): $235,532 <h3><strong>US Women's Apparel Purchases </strong></h3> #1 <b>Brand: </b>Cherokee <b>Product: </b>Women's Straight Leg Pull-On Pant <b>Price: </b>$18.98 <b>Pcs. Sold </b>(month): 12,480 <b>Revenue </b>(this month): $236,870 #2 <b>Brand: </b>Amazon Essentials <b>Product: </b>2-Pack Classic-Fit Short-Sleeve V-Neck T-Shirt <b>Price: </b>$16.00 <b>Pcs. Sold </b>(month): 12,305 <b>Revenue </b>(this month): $196,880 #3 <b>Brand: </b>Yidarton <b>Product: </b>Comfy Casual Twist Knot Tunics Tops <b>Price: </b>$18.99 <b>Pcs. Sold </b>(month): 10,320 <b>Revenue </b>(this month): $195,977 #4 <b>Brand: </b>AMiERY <b>Product: </b>Casual Pajama Pants, Floral Print Drawstring, Palazzo Lounge Pants, Wide Leg <b>Price: </b>$15.99 <b>Pcs. Sold </b>(month): 12,118 <b>Revenue </b>(this month): $193,767 #5 <b>Brand: </b>Colorfulkoala <b>Product: </b>High Waisted Yoga Pants 7/8 Length Leggings with Pockets <b>Price: </b>$29.00 <b>Pcs. Sold </b>(month): 6,090 <b>Revenue </b>(this month): $176,610 <h3><strong>Germany Women's Apparel Purchases</strong></h3> #1 <b>Brand: </b>Munvot <b>Product: </b>2pk of sports leggings <b>Price: </b>€35.75 <b>Pcs. Sold </b>(month): 4,854 <b>Revenue </b>(this month): €173,531 #2 <b>Brand: </b>Erima <b>Product: </b>Sweatpants <b>Price: </b>€24.90 <b>Pcs. Sold </b>(month): 6,462 <b>Revenue </b>(this month): €160,904 #3 <b>Brand: </b>Levi's <b>Product: </b>The Perfect Tee <b>Price: </b>€30.00 <b>Pcs. Sold </b>(month): 4,165 <b>Revenue </b>(this month): €124,950 #4 <b>Brand: </b>ONLY <b>Product: </b> Easy Colour Pant <b>Price: </b>€27.99 <b>Pcs. Sold </b>(month): 3,750 <b>Revenue </b>(this month): €104,963 #5 <b>Brand: </b>Persit <b>Product: </b>Sports leggings <b>Price: </b>€22.99 <b>Pcs. Sold </b>(month): 4,296 <b>Revenue </b>(this month): €98,765 #6 <b>Brand: </b>ONLY <b>Product: </b>Regular jeans <b>Price: </b>€23.89 <b>Pcs. Sold </b>(month): 3,804 <b>Revenue </b>(this month): €90,878 <h3><strong>Germany Men's Apparel Purchases</strong></h3> #1 <b>Brand: </b>Levi's <b>Product: </b>502 Regular Taper Jeans <b>Price: </b>€69.66 <b>Pcs. Sold </b>(month): 4,020 <b>Revenue </b>(this month): €280,033 #2 <b>Brand: </b>Gildan <b>Product: </b>Cotton blend, hooded sweatshirt <b>Price: </b>€16.53 <b>Pcs. Sold </b>(month): 14,935 <b>Revenue </b>(this month): €246,876 #3 <b>Brand: </b>Calvin Klein <b>Product: </b>Boxer shorts (3 pk) <b>Price: </b>€39.90 <b>Pcs. Sold </b>(month): 6,078 <b>Revenue </b>(this month): €242,512 #4 <b>Brand: </b>MERISH <b>Product: </b>Slim fit Chinos with stretch <b>Price: </b>€24.90 <b>Pcs. Sold </b>(month): 5,448 <b>Revenue </b>(this month): €135,655 #5 <b>Brand: </b>Levi's <b>Product: </b>501 Original Fit <b>Price: </b>€36.50 <b>Pcs. Sold </b>(month): 3,435 <b>Revenue </b>(this month): €125,378 <h3><strong>UK Women's Apparel Purchases</strong></h3> #1 <b>Brand: </b>IUGA <b>Product: </b>Yoga Pants with Pockets and Tummy Control <b>Price: </b>£24.95 <b>Pcs. Sold </b>(month): 4,580 <b>Revenue </b>(this month): £114,271 #2 <b>Brand: </b>THE COMFY <b>Product: </b>Oversized Wearable Sherpa Blanket <b>Price: </b>£44.99 <b>Pcs. Sold </b>(month): 2,192 <b>Revenue </b>(this month): £98,618 #3 <b>Brand: </b>BeLuring <b>Product: </b>Casual V Neck Pleated Tunic Top <b>Price: </b>£14.99 <b>Pcs. Sold </b>(month): 2,970 <b>Revenue </b>(this month): £44,520 #4 <b>Brand: </b>SIMIYA <b>Product: </b>Waist Leggings With Pockets and Power Stretch <b>Price: </b>£15.95 <b>Pcs. Sold </b>(month): 2,046 <b>Revenue </b>(this month): £32,634 #5 <b>Brand: </b>Style Dome <b>Product: </b>Dungarees, Vintage Printed, Loose Casual Sleeveless Overalls <b>Price: </b>£18.99 <b>Pcs. Sold </b>(month): 1,662 <b>Revenue </b>(this month): £31,561 <h3><strong>UK Men's Apparel Purchases</strong></h3> #1 <b>Brand: </b>BOSS <b>Product: </b>T-Shirt Rn Co (Pack of 3) <b>Price: </b>£30.98 <b>Pcs. Sold </b>(month): 1,888 <b>Revenue </b>(this month): £58,490 #2 <b>Brand: </b>Charles Wilson <b>Product: </b>5 Pack Plain Crew Neck T-Shirt <b>Price: </b>£26.95 <b>Pcs. Sold </b>(month): 2,160 <b>Revenue </b>(this month): £58,212 #3 <b>Brand: </b>Under Armour <b>Product: </b>HeatGear 2.0 Comfortable Gym Leggings <b>Price: </b>£26.88 <b>Pcs. Sold </b>(month): 1,940 <b>Revenue </b>(this month): £52,147 #4 <b>Brand: </b>The North Face <b>Product: </b>Simple Dome Short Sleeved T-Shirt <b>Price: </b>£12.49 <b>Pcs. Sold </b>(month): 3,910 <b>Revenue </b>(this month): £48,836 #5 <b>Brand: </b>Fruit of the Loom <b>Product: </b>Heavy T-Shirt Pack of 5 <b>Price: </b>£13.79 <b>Pcs. Sold </b>(month): 3,350 <b>Revenue </b>(this month): £46,197 #6 <b>Brand: </b>adidas <b>Product: </b>Core 18 Presentation Pants <b>Price: </b>£15.99 <b>Pcs. Sold </b>(month): 2,754 <b>Revenue </b>(this month): £44,036 Intimate apparel saw strong sales in March in all three markets.