There was a time when, in the active sports sector, Nike was the one to beat.  The brand dominated the global market and set a standard for innovation, excellence – and sales – that everyone else aspired to.

So how did the master of the sports universe end up spending over a year trailing the pack?  

Even rival Adidas, plagued by its ruinous tie up with Yeezy, has managed to turn its business around and return to sales growth and profitability.