This Month in Retail

Brands are looking at the future and realizing that despite the fact their domestic markets have performed better than expected (i.e. we never got the recession that economists were warning us of since later 2022) if they want to achieve growth they’re going to need to cultivate new markets.

They are also realizing that being multiple markets can be an important hedge against economic uncertainty.  No market is bullet proof.  And we never really know which one might unexpectedly underperform – or provide some added sales revenue to offset a dip in a major market.