Reach the People Making Tech Purchasing Decisions
A simple, affordable, stress-free way to win high value customers.
You need new customers, but your usual sales & marketing tactics are no longer working ...
Another month passes, then another season, and you’re still struggling to close sales.
The market has changed drastically. Traditional brands are disappearing and new ones emerging. However, identifying those promising new brands – the ones that are ready to invest in technology – is challenging.
Trying to find – and nuture – new customers can be very frustrating!
What no longer works.
Spending days at a trade fair to hopefully meet a few potential contacts? Or a lengthy road trip visiting companies you think might be interested (but who knows if they’ll ever order)?
– Hans Till, industry consultant
Why Newsletter Advertising is a Powerful Way to Reach Customers
Email newsletter advertising is one of the most efficient, yet overlooked ways to grow your sales.
This powerful digital marketing channel has everything you need to strengthen your connection and engagement with your market – and build a sales pipeline of high value customers.
With an average ROI* of $38 for every $1 spent, email marketing is a powerful way to grow your business, acquire new clients, re-engage old customers, and retain the current ones.
What is Newsletter Marketing?
Newsletter advertising is when you buy advertising space in a newsletter run by an independent publisher.
The Role of Email Newsletters
A newsletter is used by B2B publications to share valuable information with their subscribers.
Newsletter advertising grants you direct access to those same subscribers’ inbox.
It allows you to use the newsletter’s valueable and engaging content to help you connect with new customers, increase your sales and above all, improve customer loyalty.
“I just shared the recent Inside Fashion newsletter you sent couples of days ago with my management team.
I love it, it is easy to read and super informative, captures all the important trends.”
– Vivian Lee, managing director, Managing Director – Sourcing, 511.Tactical
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Drive steady, profitable sales
Your easy, affordable path to building a pipeline of high quality customers
- Build a pipeline of high quality customers who value your products.
- Forge that all-important ‘Know. Like. Trust’ relationship – that leads to long term customers.
- Attract pre-qualified customer leads – who want to work with you.
“The content is highly informative and provides valuable insights across a range of topics, making it a pleasure to read.”
- Stacy Oh, general manager, Global Sourcing, The Very Group
“So nice to read thru Inside Fashion‘s succinct summary of the state of the market. It is very on point.”
– Raymond Ling, director, FWKK
Newsletter Marketing Spots
- The Hero: These are premium ads at the top of the newsletter. They are large and attention-grabbing . They are the first thing readers see when they open the email newsletter.
- Primary: These ads are placed within the body of the newsletter and are highly preferred because they blend with the editorial content.
- Snippets: These ads comprise a sentence or two at the bottom of the newsletter. Many snippets use catchy headlines and link to click.
- Native adv: These ads are designed to match the newsletter and are included there as regular content. Typically they are excerpts from a longer article with a link to click to ‘read more’.
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Email Newsletters gets your product into customers’ InBox – without looking like spamming or stalking.
Is this you?
- A lot of your old customers are no longer there, and you’re struggling to find new customers.
- You’re getting enough enquiries, but those customers are not what you’re looking for (order size is too small … can’t afford your prices … interested, but not likely to buy any time soon).
- You’re spending way too much time and money on travel and trade fairs – with far too little ROI.
- You need an affordable way to make your products or your brand stand out in a very crowded and hyper competitive market.
→ Inside Fashion Newsletter Marketing programs move your company from ‘just another supplier’ to a valued business partner.
You change the game from chasing business to attracting customers who value what you do and want to work with you.
Contact us at sales@insidefashionLive.net
