As college football kicks off, HanesBrands (NYSE:HBI) and Florida State University announced they have signed a multiyear extension of their current apparel partnership that gives HanesBrands exclusive rights to Florida State fanwear in the mass retail channel. Additionally, the partnership includes collaborative retail activations marking key rivalries and events.
FSU is one of more than two dozen elite schools that have exclusive mass retail partnerships with HanesBrands, including Penn State, the University of Michigan, Clemson University and Auburn University. In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University and the University of Georgia.
“Florida State has a highly engaged student body and a committed alumni base, which together buoy the school and its academic and athletic teams,” said John Fryer, HanesBrands President of Licensed Sports Apparel. “We’re excited to match that passion with quality, creative apparel that Florida State fans love, while also expanding the school’s retail footprint. We want to meet fans where they shop, and that includes mass retail stores across the state.”
The partnership extension with HanesBrands was completed in conjunction with the university’s exclusive licensing agent, CLC.
In August, HanesBrands and Texas A&M University signed an exclusive, long-term primary apparel partnership that gives HBI exclusive rights to design, manufacture and distribute Aggie fanwear in the mass retail and campus/local channels. As part of the agreement, Texas A&M and HBI are reimagining on-campus fanwear hubs and creating elevated brand experience shops that will expand access to innovative, on-trend fanwear.
