A gentle approach to fashion that appeals to consumers who are looking for relief from their fast-paced, always on, stressed out lives.Soft fabrics embrace the body. The look can be worked for career through to smart casual.The TrendSoft hand feel is essential.Fabric have lots of drape (Tencel plays a key role here).Colors are muted and natural.Natural fibers and vegetal dyes are important.Cashmere - alone or in blends - is important for sweaters.Fine knits offer comfort and drape.