<img src="https://insidefashionlive.net/wp-content/uploads/elementor/thumbs/Go-West-men-q1sr107r3nwnc9zhc70mkb065cgn7qyyt475q7npj4.jpg" title="Go-West—men" alt="Go-West---men" loading="lazy"> <a href="https://drive.google.com/file/d/1vBcTWmtXxvExgA1QqtFBV46eItphUmV-/view?usp=share_link" role="button"> Download the PDF file </a> <h3>Working the Trend</h3> <ul> <li>There’s something about the culture of the</li> <li>American West that has captured the imagination of consumers of all ages.</li> <li>Bring through iconic details like long fringe trims on jackets and shirts.</li> <li>Materials favor leather & suede (real or faux). Look for leather-look finishes that can be applied to cotton fabrics.</li> <li>Cowboy boots are a huge opportunity (men love these!!!). Bring boot details into shoes for a unique look.</li> <li>Stripes and buffalo plaids are key patterns.</li> <li>Metallic snaps replace buttons on shirts. Western looks can be worked into smart casual looks - not just street wear.</li> </ul>