Grow Your Business
Scale Up Your Marketing
(without breaking the bank)
Raise Your Hand If This Sounds Like You
- You need to promote your business, but you just don’t know where to begin – or what works.
- You want to market your business – in way that attracts the right customers and builds your brand.
- You want to get off of the hamster wheel where you’re constantly trying to create more social media posts.
- You want someone to just make it easy for you – so that you can focus on running your business.
Sponsored Content Could be The Solution You're Looking For
Read on …
How Can Sponsored Content
Help Grow My Business?
The ‘content that converts‘ is written just like a regular feature or news story. It’s primary aim is to provide useful information to the reader.
- That gives the reader a reason to keep reading – or to even starting reading the article.
- It identifies a problem and then offers the reader how to solve it or offers useful information that they can apply to their business.
- The sponsor’s name and product are introduced subtlely – typically in the second half or at the end of the article.
This is a tried and true tactic that all master marketers and copywriters use.
To win in a competitive market – or to even standout in the market – you need marketing that consistently puts your business in front of customers – and influences them to buy.
But …. as most businesses have learned, trying to produce high quality advertorials, sponsored content or social media posts is a lot more challenging – and time consuming – than it looks.
However, the right ‘sponored content‘ has been proven to be highly effective in influencing the market view of your company or products.
What Most Brands Get Wrong
In reality, most marketing content is just a thinly disquised sales pitch. Unfortunately, the more you try to push your product, the more you repel customers.
(HINT: Your sales pitch or product sell sheet doesn’t equal ‘useful information’. But parts of it can be remixed to create helpful insights for customers)
The kind of suponsored content, advertorials or social media posts that influences customers focus on providing helpful information and useful insights – without directly pitching your product.
Marketing Mastery Program
We’ll 10x your marketing impact for you with up to an entire quarter (13 weeks!!) of influence building marketing material!
We’ll help you build engagement and influence key customers – even hard-to-reach decision makers.
This is a comprehensive multi-media package this gives you massive bang-for-your-buck!
Let's Get Started!
We’re going to make your company shine so brightly customers will want to learn more about your company!
Don’t worry … we’ll do all the hard work and heavy lifting for you.
How It Works
1. Interview
One of our experienced journalists will do a 30-40 minute interview with you (typically over Zoom).
This is when you tell us about your business, what makes it different/better than your competitors, and share advice or insights that would be valuable to your target audience.
Prefer to create your own content? We understand that you might have a fabulous in-house marketing team. Just send us your awesome content.
2. Feature Article
One of our own journalists will write a feature article based on our interview with you.
The feature article positions your company as a leader and innovator – showcasing your products.
The draft article (text document) is sent to you for you review. At this time you can make any changes to the text that you desire.
If you prefer to use content that you’ve written, just send it on over to us and we’ll have our graphic design team create an eye-catching professional page layout for you.
3. Publish
The feature article about your business will be published in Inside Fashion‘s monthly magazine (print + digital) and on our popular InsideFashionLive website.
We’ll also feature your article on one of our weekly newsletters to ensure that you reach an even bigger audience.
4. Remix
We’ll also create multiple social media posts* for you including pull quotes, information boxes, and facts about your business.
This gives you several weeks – or even months – worth of content that you can use on your website, post on your social media accounts or any other ways that you promote your business.
*applies only to Marketing Mastery and Mega Marketing Mastery programs.
5. Media Boost
When you post your feature article or any of the additional social media posts we’ve created for you – be sure to tag us.
We’ll repost your content to our LinkedIn accounts (total of 20,000+ followers).
We not only create the media posts for you, we can share it over our channels as well, to give you even more visibility.
Limited Time Offer
Choose the Marketing Program that's Right for Your Company
We’ll create an entire program that will amplify your marketing and give you massive market visibility.
Marketing Mastery Program Lite
- 1 Feature article (600 words). Published in Inside Fashion magazine and on InsideFashionLive website. (value $4,000)
- Published on our e-newsletters. (value $1,500)
- Promoted on Inside Fashion’s social media channels. (value $1,200)
(A $6,700 total value)
$4,999
Marketing Mastery Program
- 1 Full length feature article (1300 words). Published in Inside Fashion magazine and on InsideFashionLive website. (value $6,000)
- Published on our e-newsletters. ($1,500)
- Promoted on Inside Fashion’s social media channels. ($1,200)
- Package of 6 social media posts (that’s 6-weeks of extra publicity!). (value $1,200)
(A $9,900 total value)
$5,999
Mega Marketing Mastery Program
- 1 Full length feature article (1300 words). Published in Inside Fashion magazine and on InsideFashionLive website. (value $6,000)
- Published on our e-newsletters. (value $1,500)
- Promoted on Inside Fashion’s social media channels. (value $1,200)
- Package of 13 social media posts (an entire quarter – 13 weeks – of social media content!). (value $2,200)
(A $10,900 total value)
$6,999
BONUS: Tag us when you post these to your LinkedIn and we’ll repost them to our 20K+ followers.
Here’s what you get
A Multi-Channel Media Package
- A full length (600 words) feature article – custom written for you by our professional team.
- Featured on our newsletter (with a link to the full article).
- Graphic design by our talented graphic design team.
- Your article published in Inside Fashion (magazine and website).
- Promoted on our social media.
- Add-on a multi-week social media package for extended marketing impact.
FAQs
Yes. We will set up an interview with you over Zoom and we will do a proper media interivew.
Absolutely. We will write a draft and send the text document to you.
You can review the article and make any changes that you want.
Yes. You can provide photos of your products, services, your factory or headquarters, your team or yourself.
Typically we would include 2-5 photos with each article.
Your sponsored content will reach top level decision makers who are active in the apparel supply chain. These are executives who are looking for new materials, logistics and sustainability solutions.
Yes. After we complete and publish your feature article, we will provide you with the text and any images.
You can add that to your website.
Yes. We will provide you with a PDF of the article that runs in Inside Fashion.
You can use this PDF as a download on your website, post it on your social media or email it to customers.
This will depend upon how many other articles are scheduled at the time.
Typically, it will run within 1-3 months from the date that you approve the article text.
Every company is different. However most companies find that having their company seen in a well establlished and prestigious media like Inside Fashion helps them gain that magic combination of ‘visibility’ + ‘trust’.
Your competitors will be simply emailing customers every day – and posting on social media all day.
Instead, you’ll be seen in a high quality, selective editorial environment – not surrounded by your competitors.
More Questions? Reach out to us at: support@inside-fashion.net
We’ll get back to you within 24 hours. And yes, we’d be happy to set up a quick Zoom call, if that works better for you.