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Bored Rebel Announces Industry First

in Retail News
Reading Time: 1 min read

Bored Rebel’s new patent pending design ends the need for undershirts to be plain.

The company’s Graphic Undershirts feature a vertical printed design that is centered under the buttons and thicker fabric on a dress shirt, hiding any print underneath. Similar to fun options consumers have from underwear brands, Bored Rebel premium quality shirts are a clever way to add personality to a wardrobe.

Renowned Hollywood bespoke suit designer Leonard Logsdail calls Bored Rebel’s shirts “exceptional,” joining other notable industry names in praising the company’s products.

“Not only is the concept refreshingly original, but the design itself has a modern and distinct look,” says Mark Metzger, former president of the Custom Tailors & Designers Association and owner of Highcliffe Clothiers.

“People love being able to express themselves in cool ways with things like socks and underwear,” says Stacy Flax, Bored Rebel’s founder. “I’m bringing that to undershirts. Men’s undershirts have been overlooked in so many ways — from the fabric to the packaging. It’s a category in need of revitalization and certainly some personality.”

Short-sleeved white shirts are available in crew and V-necks with soft wicking fabric. They are unisex and can be worn as undershirts, t-shirts or both. Priced at $45.00 each at BoredRebel.com, shirts are also available at select fashion retailers in the United States.

www.boredrebel.com

Tags: product development
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