What the world needs now is a shot of color. Not just any color - we're talking about vibrant shades of emerald green, chili pepper red, neon yellow, electric blue and fuschia!Bring this through in everything from basics to outerwear. For the more conservative customer, use a pop of sharp color to spice up a classic plaid jacket. Or as color blocking on a casualwear coat - or as an unexpected lining on a coat or jacket.These color will look great on the selling floor or online!Working the TrendIf there’s one thing that is defining men’s wear for AW’20/21 its bright colors - used alone or paired in vibrant combinations.Look for primary brights - and then team them up with standard magenta, cyan, and yellow.Use black as an accent to add some relief from the color overload.This direction is coming through in activewear (of course) but also in dressier overcoats and suits.Fabric quality is key. These garments will look really cheap if the fabric is not good.Target MarketThis trend is for that 30-something guy wants to make a strong fashion statement.He has the confidence - and the budget - to indulge in good quality apparel that is likely to be in style for only a few seasons.