Working the TrendAcross all categories, there’s a huge demand for color - and this primary-inspired bright palette will look grab attention on the selling floor and online.While monochrome and tone-on-tone dressing is a top trend, many consumers still want prints. This palette is ideal for geometric-inspired prints or painterly prints.Use these brights for trims - contrasting piping, zippers, snaps or seam binding on solid color garments.While these color might say ‘activewear’ they add a fun look to sleepwear and intimate apparel.This palette is a natural for summer accessories, including footwear.Consumers want to be happy! It’s our job to bring this through in apparel. And a great way to do this is through color.Market OpportunitiesWhile it’s easy to use these colors on basic garments, that’s not going to create a must-buy. Instead, elevate the garment by adding trims in contrasting colors (piping, lace or even digital printing or transfer prints).Even that conservative customer likes an occasional pop of color. Maybe that’s brightly colored bag or a contrasting drawstring on a hoodie, or a bit of embroidery.The big message: “plain” has become a price fight and a race to the bottom.