Water usage is one of the pressing issues in cotton production. Varvaressos (Greece) uses state-of-the-art Israeli technologies and expertise in water management and has customized a sustainable technology that allows reducing water consumption up to 40 percent.
Thanks to the advanced drip irrigation system, plants are watered and fed without wasting a single drop. Thanks to meteorological stations in selected cotton fields and the IoT – Internet of Things system, farmers can monitor the fields in real time and take action to ensure plants to flourish healthily and achieve higher yield in a sustainable way.
Another critical issue of cotton production is GMO. All the farmers and producers are carefully selected to guarantee the highest GMO-free quality as well as the most sustainable standards in line with EU strict regulations.
For four generations, Varvaressos has taken care of its territory, meeting the economic needs and increasing the productivity of local farmers and business. Indeed, the whole supply chain is located within 200 km by the company. To prove such commitment, the company has equipped the SUPREME GREEN COTTON collection with a QR code providing detailed information about all the production phases, making the products 100% traceable.
