The reopening of retail sent customers flocking to Primark (UK).
Sales have been so good that the retailer is alleged to be placing £1 billion ($1.25 billion) in new orders for the autumn/winter season, according to a report in Sky News.
Parent company Associated British Foods (ABF) sent a trading update providing an overall optimistic outlook. This comes on the back of a 75 percent decline in Q3 sales and an estimated 60 percent drop in profits for the quarter.
ABF said that since the re-opening of its first European stores on May 4, sales on a like-for-like basis were just 12% down during the seven weeks to 20 June.
Primark stores in the UK reopened on June 15.
Sales in the week ended 20 June, which had more than 90% of total Primark selling space open, hit £133 million ($165.8 million) with trading in England and Ireland ahead of the same week last year, ABF said.
