- Outerwear remains a strong category. Even during a pandemic, people do leave their homes.
- Hoodies remained a top seller since they can be worn indoors or outdoors.
- Function remains important. But it doesn’t always have to be high tech. Things like hoods and pockets add function too, although product developers often overlook this.
- Consumers, however, will almost always choose the hooded garment over one without a hood. Adding pockets, especially those large enough to be more than decorative, will also boost sales.
