Michael Kors announced that it is hosting its first ever Super Brand Day on Tmall, an event that brings together the e-commerce platform’s various resources to create a brand-specific mega-sale.
To build up momentum for the event, the brand has released livestream sessions featuring Chinese celebrities showing off their customized Michael Kors bags.
Actor Leo Wu and actress Lareina Song have both appeared in the campaign, as has singer Bibi Zhou, who also produced and performed an original song entitled “Dance” for the occasion.
