Madewell (USA) is launching Madewell Forever, a resale platform that’s being powered by legacy resale expert ThredUp.
The platform will be curated by Madewell and stocked by both ThredUp and Madewell stores. One aim of the project is “to collect 1 million pairs of jeans by 2023 and double the life of each recirculated garment,” the companies said in a press release.
But that’s not all.
The site offers 3,000 pairs of used women’s jeans, with prices ranging from $35-$50.
The project is run through ThredUp’s “resale-as-a-service” tech and logistics, available to third-party retailers since 2018.
