November 2024
It's not that people are pessimistic about 2025. It's that they are not confident about what consumer demand might look like.
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THE SITUATION IN NOVEMBER
Attention has now shifted sharply to 2025 – at least for stakeholders in the supply chain side of the business.
Few are bold enough to take a strong position on what even Q1 2025 will look like, let alone the rest of the year.
Thus, everyone is continuing to play it safe. In other words, keep order sizes as small as possible.
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