AI has become one of today’s most talked about technologies. A lot of the hype makes AI seem like a magic wand that can do anything – or an evil demon that will leave millions of people without jobs.

While these are extreme scenarios, there is certainly a lot of misunderstanding around AI.

For most companies, the challenge is identifying practical use cases for AI in their organizations.  

“I think by now most people have already experimented with AI, using ChatGPT, Midjourney and other AI systems and apps.  They often get the impression that AI can do everything. 

Actually, to a large extent, AI can automate the tedious and repetitive tasks that are part of general operations.  Some people believe that AI can not only perform tasks, but can also be creative – and thus could take over the job of designers.