H&M’s Spring Campaign Focuses on Sustainably-Sourced Materials

Each piece in H&M’s new Spring 2020 collection has been made entirely or partly from recycled or sustainable sourced material.

This is  another step towards the goal to only use sustainably sourced materials by 2030 and to make sustainable clothing available to everyone.

The Spring Fashion 2020 collection includes a variation of dresses and styles with dramatic volume, soft pleats and statement sleeves – dresses for today in materials made for tomorrow.

The collection emphasises freedom and strong femininity by contrasting smocking with voluminous movement.

Dresses range from mini to maxi in lengths and with tie-up details, dropped ruffle hems, power sleeves and puffed shoulders giving a subtle nod to the 1980s.

Crisp cotton, broderie anglaise, crinkled materials and organza lace add a sensorial touch to the contemporary and laidback feel. 

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