H&M is kicking off this autumn season with a celebration to timeless design, mixing classic pieces with seasonal news for an updated look.
They created a casual look using natural materials, design which highlights craftmanship and a colour palette of beiges and browns along with bottle green.
Nature is important as we aim for a soft and rustic feel. Stained and carved wood, dark ceramics with irregular glazing, rough weaving and rug-inspired textiles all show tactility is key.
The countryside influences are emphasized by imagery such as autumn botanicals like kale and pumpkins and with patterns dominated by patchwork and plaid.
