H&M is delighted to announce the global collaboration with a true fashion icon – the inspirational Iris Apfel. For the announcement, H&M will be celebrating and hosting Iris’s 100th birthday during New York Fashion Week 2021, honoring the beloved fashion muse who has been serving up style inspiration for fashion enthusiasts around the world for decades.
The Iris Apfel x H&M collection pays homage to her unique style and is to launch in select H&M stores and online in early 2022.
Iris is a self-made businessperson, interior decorator, fashion designer and style icon, famous for her stand-out style, fierceindividuality, bold fashion choices and creative designs. She represents the notion that style and inspiration can come fromanywhereand anyone,regardless of the price.
H&M was drawn to work with Iris because of her eccentric style and influence with the fashion community.
For 100 years, Iris has inspired people to create, celebrate and embrace their own personal style and continues to be a pioneer in the fashion industry. Her colorful outfits and bold accessories have been a point of fascination for decades – she embodies what it means to be a true, fearless style icon.
Inspired by Iris’ eye-catching style and unique flair, the Iris Apfel x H&M collection will include a stunning assortment designedfor everyone. The collection includes clothing and accessories – all created embracing Iris’ bold sense of style and independenceinmind.
Key pieces in the collection include colorful coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, interesting cuts and patterns.
A jewelry and accessory line has also been designed to complementthe wardrobe. Taking inspiration from Iris’s layered look and love of chunky statement pieces, the accessories pull from many themes including plants, animals, and treasures from another world.
All materials used in the collection are recycled, or more sustainably sourced and each garment and accessory has been made with circularity in mind.
“I think H&M is fabulous and area bsolute pioneers in their field–which I love!
I love doing high style at affordable prices, which H&M has mastered!”, said Ms. Apfel.
