Express Inc (USA) expects to reopen approximately 300 of its stores before Memorial Day (May 25).
Beginning with a few stores that opened last week in Georgia and South Carolina, Express will be taking a phased approach with the pace and staffing calibrated to mall traffic and consumer demand.
The overall plan will be accelerated or modified based on any updated associate and customer safety measures.
“This is a very fluid situation, and we will continue to operate in an agile and adaptive manner. The health and safety of our associates and customers is our priority as we reopen our stores,” said Tim Baxter, Chief Executive Officer.
“We know that it will take time before consumer confidence and shopping activity reach pre-pandemic levels, but I am confident that the actions we have taken, and the elements of The EXPRESSway Forward strategy that we had already begun to activate, put us in a strong position to achieve our long term objectives,” he said in a statement.
