Nordic lifestyle brand ARKET, owned by H&M Group, will open a digital flagship store on Alibaba Group’s B2C e-commerce platform Tmall in August 2020. The new online store represents the brand’s first expansion outside of Europe and will introduce ARKET’s collections of modern Nordic design to the Chinese audience.
“We already have a strong following in China and look forward to developing an even closer relationship to the creative communities there,” said Pernilla Wohlfahrt, ARKET Managing Director in a statement.
