Allbirds (New Zealand) has launched its first range of products outside the footwear category.
Customers can now buy intimate apparel – men’s and women’s underwear and a bralette – made from the same eco-friendly Trino material as its socks.
A combination of responsibly sourced eucalyptus tree fiber and ZQ-certified merino wool, a global standard for ethical wool, Trino has numerous benefits compared to standard materials used in underwear, according to Allbirds.
The merino provides softness, absorption and technical ability, while the eucalyptus tree fibre provides breathability, silkiness and a cooling effect.
The material is also free from harmful chemicals, unlike 99 percent of cotton, which is grown using harsh pesticides, according to a report from the Organic Trade Association cited in statement from the brand.
