With the consumer at center and bolstered by a Member-first approach, the first Nike Rise door, Nike Guangzhou, curates a 1-to-1, personalized shopping journey that connects consumers to sport, their communities and one another.
Nike Rise is the newest member of Nike’s innovative portfolio that includes the year’s recent pilot concepts of Nike’s flagship House of Innovation, which provide a peek behind the curtain of Nike’s biggest innovation moments, and Nike Live, a locally curated shopping experience for members.
“Building on our history of serving our Greater China Members through new and innovative store concepts, we’re thrilled to unveil this first Nike Rise door in Guangzhou, a city that truly loves and obsesses sport,” says Cathy Sparks, VP/GM of Global Nike Direct Stores & Service.
Using insights that Members have shared with Nike, as well as responding to real-time sports moments in the city, data will power the complete consumer experience in Nike Rise. That includes how a Nike Member engages with the Nike App in-store, and how the store looks, feels and flows throughout the shopping journey.
