What You Need to Know About Video Production

We could talk forever about video production but in this article we will keep it short.

Video takes a lot longer to produce than a written article, hence the reason it’s more expensive to produce.

#1 The Interview

You’ll need to record the interview with the featured company.  Next that interview will need to be edited (this is where the time, and hence cost, come in). 

#2 Photos & Video Clips

You will need to work with your video producer to create or source photos of your products, colleagues, factory, showroom – or whatever is appropriate for your video.

As a benchmark, for a 5 minute video you’ll need about 50 pieces of additional images!  No kidding … it’s a big project.  However the right marketing company can do the hard work for you.  At Marketing Live! We do all this on behalf of our clients.  We need them to participate, but we do the hard work.   They get to benefit from the final product.

#3  Editing & Post Production

Once all the material is on hand, it will take about 7 -10 days to edit your video. 

The key is to know what you want.  The more you are able to create a story outline – and stick to that outline – the less time it will take to produce your video.

Being disorganized, changing your focus or requesting endless modifications will result in a longer time needed to make your video – and hence a higher price.

Making a good video is more than simply recording someone talking or doing a task. Like a written article, it is about crafting a story. The person responsible for this is the editor.  A good editor is worth paying for.  It can mean the difference between a video that’s engaging to watch – and one that people don’t watch.

But what about all the special effects?  That’s actually the easy part.  The heavy lifting is editing – and then understanding how to use extra images (referred to as ‘B-Roll’).