Vuori has emerged as a formidable player in the activewear market, achieving remarkable growth and profitability since launched in 2015. 

In the face of a seemingly limitless number of sports brands, from power player Lululemon to fast growing Alo Yoga, Rhone, Outdoor Voices, Reigning Champ and others, Vuori still manages to outperform the market – season after season.

 As of late 2024, the company reported a 23% increase in sales compared to a mere 4.3% growth forecast for the overall market.

Despite a market-wide tightening of investment capital, investors are still eager to put money into Vuori. By December 2024 the brand’s valuation reached $5.5 billion, resulting from a $825 million investment led by General Atlantic and Stripes, two leading global growth investors.