Finance Hero Aug23
Brands and retailers have an increasingly fragile outlook for the rest of the year ... Sales remain strong, but profits are under pressure

August 2023

THE SITUATION IN AUGUST

The great hope that brands and retailers had for a strong rebound in the second half of the year now might be more likely in Q4 – if the economy holds up.  

Luxury goods are optimistic as sales in China are now moving forward now that the pandemic is behind them.  However China’s economy remains weak, which is likely to hit even luxury goods sales.

Elsewhere, the problem is profits.  Most brands are reporting sales growth, but earnings are down. 

 

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