There’s no shortage of information available today. There’s also an abundance of training resources – from webinars to YouTube.
In fact, oftentimes that’s exactly the problem – information overwhelm!
Inside Fashion aims to provide our members with high quality Master Classes and Workshops that provide information that is practical and actionable. Not just a lot of theory and concepts.
In addition to information – many members are also looking for the right people who can help with things they need to grow their business (more on that later …)
One of the biggest challenges for experts is standing out – and creating a connection – with a select audience.
Social media is great for reaching a huge audience – but the competition for attention is fierce.
And while it’s great that anyone can access so much content – from your ideal clients to school kids and grannies – it can be a very long road to getting you closer to people who are likely to become clients. Especially when your content is surrounded by so much other content.
Being able to get in front of a select audience – and build a connection with them – is a giant step towards landing clients.
Each month Inside Fashion will be featuring 1 or 2 Master Classes and/or Workshops with Guest Experts.
Prior to each monthly launch, we’ll be promoting our upcoming classes not only to our members but to our entire database.
You’ll be getting a month of active promotion of your Master Class or Workshop (and thus of yourself as an expert) by Inside Fashion. Including:
As a Guest Expert you’re able to create a more personal connection with our members – and build that all-important level of trust that makes someone choose to work with you.
“We’re always looking to add value for our members … at the same time we saw that there were a lot of really talented people who needed to connect with the kind of people who are Inside Fashion members …” – Jane Singer, Managing Director, Inside Fashion
Master Classes & Workshops were created to be a WIN for both our members and our guest experts.
I’m going to explain more here in this short 4 minute video.
Webinars tend to be ‘events’. They happen on a specific date. Typically a ‘replay link’ is sent to people who registered, in case they missed the live event.
It’s a ‘once and done’ format.
Inside Fashion Master Classes and Workshops are part of our education program.
They are achived in our Education Centre and anyone who an Inside Fashion member can access all previous Master Classes or Workshops – at any time.
These classes are ‘evergreen’ (and so is your presence as a Guest Expert).
“If I give my best stuff away during the class or workshop, people will have no reason to enroll in my course or hire me to help them.”
In fact it’s just the opposite!
It too me a long time to get my head around how this works.
I’m going to explain it here in this short 5 minute video.
We do all of the behind the scenes work to make sure each master class or workshop is high value.
Like they say, “If you don’t look good, we don’t look good.” So we want to help you shine!
Like they say, “If you don’t look good, we don’t look good.” So want to help you shine!
STEP 1: To start, you’ll need to outline ‘3 Things that Members Will Learn‘ from participating in your class or workshop. This will provide the structure for your class – and we’ll be using this to promote the class to our audience.
STEP 2: Depending upon your style of presentation, you might want to create slides or other visuals.
STEP 3: Inside Fashion will record the class. This amounts to your giving the class or workshop to one our team members who will be recording it (typically we do this via Zoom).
STEP 4: Inside Fashion will then edit the class and do all of the post production work.
STEP 5: We will also work with you to create WorkBooks, CheatSheets or other support material to go along with your class.
The final class and support material will be uploaded to our learning platform.
Questions? Please contact us at: carly@inside-fashion.net